Social Web And Window Shopping

Social web. What do you think that means?

Imagine walking down the sidewalk. You stop at the big display window for a store. You're looking at this really cool item being displayed. Near you, there are a few people there looking too. You strike up a quick conversation with the person next to you. You and she share insights and then walk on; both a little wiser and happier. The shopping experience is much more enjoyable and memorable.

This same social experience can be had on the web. See the video: