Wednesday, April 9, 2014

New Gamification Definition

Inspired by Yu-kai Chou, Nir Eyal, Gabe Zichermann, and a discussion on Facebook led by Andrzej Marczewski, I created this definition of Gamification:
Gamification is taking fun and habit-forming elements found in games and applying them to productive activities.
If you wish to go deeper, see "Human-Focused Design” by Yu-kai Chou.

Friday, April 4, 2014

Hook Model Presentation Today

I am giving a presentation today about the Hook Model. With Nir's permission, I will be showing a large subset of these slides.

For sure, I am going to show the slide with his great book called Hooked: How to Build Habit-Forming Products.

 If you like, you can ask me how it went at our Facebook Hook Model community or go to and click on "Join The Discussion" in the upper right of the screen. See you there!

Update: I had a great interactive audience! It made all the difference.