Tuesday, February 4, 2014

Why Create A Hook Model Community?

You may ask, why create a facebook community around the Hook Model? Simply put, the Hook Model works well. Really well! You can create products and services that people habitually use. It's the combination of psychology, business and technology. So, it's fun and profitable!

How did I discover the Hook Model? I saw a GSummit 2013 presentation by Nir Eyal, read some of his posts, and finally read twice the book Hooked: A Guide to Building Habit-Forming Products.

Want a taste via video? If you would like, just slide the YouTube video slider below and pick anything to watch for 1 to 2 minutes.

This video above and slides are available on Nir Eyal's blog post "New Video - Hooked the Psychology of How Products Engage Us"

Coming up and co-chaired by Nir Eyal, the Habit Summit is on March 25, 2014. It's where experts "share their hard-won insights on how to build habits (user and personal habits)."

So books, videos and conferences. What was missing? Well, a place where like-minded people could focus as a group on the Hook Model framework, a Hook Model community.

I asked Nir in the Gamification Revolution spreecast The Ethics and Tenants of Habit-Forming Design with Nir Eyal for a community. He suggested I create one. So with his feedback, I created the Hook Model Community

We have discussed Nostalgia, the HabitZone, ATARI acronym, the virtual reality Oculus Rift, and more.

You are invited to come join our Hook Model Community at https://www.facebook.com/groups/hookmodel Although it's free, it's habit forming. ;) Of course, the choice is yours. Hope to see you there!

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