Saturday, February 8, 2014

Stormy Habit Weather

In the USA this winter, Mother Nature has thrown snow into many peoples’ lives. Schedules and internalized daily habits were disrupted through imposed external forces. New opportunities and habits took shape. Some people embraced the moment as a time to create a snow shark.

Glancing at Amazon, I see others read and commented on the Hooked book written by Nir Eyal with contributions from Ryan Hoover.

The recent snow event got me thinking about habits extinguishing and habit competition. Do more people habitually check the weather now? What are they not doing anymore? If a mobile app provided the weather as a side feature during a snow storm, would people use it more? 

The Argus iPhone app has the weather as a daily integrated feature of its personal dashboard of your life. So, I wake up and look at the temperature high/low for the day on Argus while seeing other things like how much sleep I got.

Although it seems much of the focus is currently on building products that form long term habits, I think exploring how to keep people using their products even through stormy habit-disruption times will serve well too.

I invite us all to discuss this in the Facebook Hook Model community.

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