Friday, December 27, 2013

I Got The "Hooked" Book For Free

I am a fan of Nir Eyal's work around habits and how to apply them in business. Below are slides giving you a taste of some of his work.

Hooked Model from Nir Eyal

Today, I got a great book of his called Hooked: How to Build Habit-Forming Products. I discovered it from his blog post titled: “HOOKED” BOOK IS AVAILABLE FOR DOWNLOAD (AND $0 FOR THE NEXT 5 DAYS).

It's a collection of his past work and more. I highly recommend this book for anyone wanting to learn more about habits, human behavior and applying it to products or services.

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