I Got The "Hooked" Book For Free

I am a fan of Nir Eyal's work around habits and how to apply them in business. Below are slides giving you a taste of some of his work.

Hooked Model from Nir Eyal

Today, I got a great book of his called Hooked: How to Build Habit-Forming Products. I discovered it from his blog post titled: “HOOKED” BOOK IS AVAILABLE FOR DOWNLOAD (AND $0 FOR THE NEXT 5 DAYS).

It's a collection of his past work and more. I highly recommend this book for anyone wanting to learn more about habits, human behavior and applying it to products or services.

Last Quarter Beat Previous Year And It Was Only Two Months Long!

The Mentor Program is going strong! Essential technological knowledge and more is getting shared much more than before I applied Gamification to the program. To dive deeper into the Mentor Program, check out Gamification Meets Technology Mentor Program.

I am the Product Owner / Manager of the program. Due to our company getting bought, our calendar changed. Last quarter consisted of only two months, October and November. Yet, those two months yielded a score of 1010 points which is over twice what it was the year before at 440 in the year of 2012. The year before that it was 600 in that same quarter, October, November and December of 2011.

So, a two month quarter beat previous 3 month quarters!

Income Inequality Learned While Studying Marketing

While studying Product Owner / Gamification related things such as Marketing via Coursera, I ran across income inequality. Wow.

"economic inequality" biggest issue? http://t.co/nckIeMGCd9 - See video http://t.co/XnW4s14358 - "wealth #inequality meme" going viral?

— Michael Finney (@finneycanhelp) December 8, 2013

Wow. Watch the video, really.